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March 25, 2018


DALLAS, Texas, USA (March 25, 2018) – Smoothie Factory International, a leader in today’s juice bar industry, celebrated the opening of its second store in Muscat, Oman. The first store opened two month in Avenues Mall. A third and fourth location are scheduled to open in June and July respectively.

Smoothie Factory said it will continue boosting its presence across the GCC and bring its wide range of quality smoothies, juices, frozen yogurt, juice cleanse programs, and healthy lite foods to even more people. Smoothie Factory has master franchise partners for all countries in the GCC except Kuwait and the Western & Central regions of KSA which are currently available to qualified groups.

“We are pleased to celebrate the grand opening of our latest outlet, which marks the beginning of a new chapter for our brand in the GCC,” remarked James VIllasana, President, Smoothie Factory International. “We look forward to working with our master franchise partner, Marash Trading, LLC, to bring our brand to even more people throughout Oman in the years ahead,” he said.

Marash Al-Kalbani, Director of Marash Trading, said: “We are excited to further expand Smoothie Factory’s presence in Oman and play an important role in the daily lives of people looking for healthier meal options within Oman. We’ve set our sights on becoming the category leader in Oman with our great tasting high quality products and guest service that is distinctly warm, energetic, and welcoming.”

The new store located in the Al Azaiba Area on Suqoon street, features a new look for stores opening in the GCC market with earth tones and contemporary furniture. A redesigned front counter showcases fresh fruit displays and the preparation of food items and beverages.

Also, the stores debuted the the brand’s new premium loose leaf tea line at both locations, including Avenues Mall. The tea selection includes over 50 premium teas ranging from Black, White, Pu-Erh, Green, Match, Chai, Herbal & Fruit, Oolong, and Rooibos categories. Also, bulk tea is available for purchase to take home.

About Smoothie Factory International

Established in 1996, Smoothie Factory is a leader in today’s juice bar industry and was founded in Carrollton, Texas, USA. Perhaps the most impressive trait that Smoothie Factory possesses is its desire to continually enhance its franchising system, interior design, and brand image – And in today’s brand conscious society, this can only translate into continued success. Since the company’s founding, the Smoothie Factory brand has become recognized for excellence in service, product, and value.


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